Menu tab

BRAND
MARKETING

A woman holding a star

Brand Persona

A brand persona is a set of personality traits, attitudes, and values that your brand shows off regularly to connect with a certain audience segment. A brand persona can be a person, an idea, a character, or a mascot.

A board with ABC

Set Fonts

Brand typography is a visual part of a brand style guide, also called a brand book. It puts your business's written copy in a way that is easy to read and fits with the personality of your brand.

An image logo

Brand Images

Brand image is how a customer sees your business based on how they interact with it. It can change over time, and a customer doesn't need to buy or use your product or service for it to work.

A mood board

Create Mood Board

A branding mood board is a collection of visual assets, like colors, images, text, photos, or any other kind of visual inspiration, that show who you are as a brand and what kind of brand message you want to send out into the world.

A paint palette

Set Color Palette

A brand color palette is a group of colors that show the personality of your brand. Your logo, website, business cards, and other things will all use the colors in your brand color palette. So, it's important to choose the color palette for your brand with great care.

Toolipis Creative Inc logo

"Branding Your Brand"
Your Tools to go Beyond